New Website SEO for Interior Designer

Growing search engine visibility

An interior designer went through a rebrand and new website design, and she reached out for SEO support to get her new website visible in Google search results. Not only did she update her brand name, but she also expanded her interior design business with a physical storefront including curated home accessories and artwork.

In addition to bringing traffic to the new website, she wanted to get her storefront location more visible in local search results and ultimately get more foot traffic to the physical store.

The process of improving SEO

Because this was a completely new brand and new website domain, Google had no awareness or history with the business which can cause a slower start when Google is getting to know and trust the new brand. Thankfully we were able to redirect her previous website domain to the new domain to pass on some credibility and speed up the trust-building process with Google.

Getting the new brand properly set up with Google’s SEO tools was also important in this project to accelerate the trust and credibility process. When we set up Google Search Console, only one page was indexed with Google and showing up in search results. In just 5 weeks, 72% of the website’s pages were displaying in Google search results and driving new traffic to the website (13/18).

Big SEO potential — website portfolio

The new website featured a beautiful interior design portfolio section that was full of potential to drive search engine traffic to the website. However, the portfolio pages weren’t set up in a way that let Google know and understand more context around what the pages and images were all about. I worked with the team to create more search-friendly portfolio pages to bring more visibility to the gorgeous home interiors they help their clients create.

Grow your visibility on Google!

Partner with an SEO Specialist to boost your business’s visibility in search engine results and increase the amount of people that find your website through a Google search. Be confident that Google sees your business as trustworthy and wants to show your business more often in search results! 👩‍💻🔎📈